Record on the adjustment of industrial structure o

Rainbow Group Co., Ltd. responded to the financial crisis and adjusted the industrial structure. The thickness of the thinnest color kinescope glass shell is generally more than 10mm, while the thickness of the liquid crystal glass substrate is only 0. 7 mm. It's hard to imagine, from 10 mm to 0. 7 mm. It took rainbow group company less than two years to leap from traditional color tubes to liquid crystal glass substrates. Today, Caihong has become the first manufacturer of liquid crystal glass substrates in China and the fifth manufacturer in the world, with a total of 48 patents applied for

in addition to CPTs, at present, rainbow soldiers are marching into new industries such as new displays, component materials and Optoelectronics in three ways, cultivating and forming new industries of a certain scale that can support the sustainable development of enterprises in the future

Xing Daoqin, general manager of rainbow group, said that if you don't advance, you will fall back. At present, at the critical moment when the CPT market is shrinking, especially under the influence of the financial crisis, the only way for CPT enterprises is to have an early insight into the direction, adjust the industrial structure, and accelerate the transformation of enterprises

after 2004, under the impact of flat-panel LCD TV, the color tube industry showed a trend of decline. As the world's third largest and China's leading color tube manufacturer, rainbow group also felt the chill. During the peak period, the global color tube production capacity reached 1. 500million, and since 2004, it has decreased sharply at a rate of 20% every year. As of 2008, the global annual output of CPTs was only 90million

is it waiting to die or looking for another development? In 2005, after in-depth analysis of the internal and external situation of the enterprise and the advantages and disadvantages of the enterprise with good hole opening effect, rainbow group put forward the business development idea of "strengthening the color tube and innovating the industry", and formulated the development strategy of accelerating the transformation of the enterprise

since the CPT market is shrinking, it's better to give up. In response, rainbow group said, "no!" "As long as there are orders and profits, persistence is not a way out."

rainbow believes that, first of all, 80% of the company's assets are in color tubes. Secondly, in the face of South Korea's Samsung and LG Philips, the self matching rate of color tube components of rainbow is up to 80%, which has incomparable advantages in terms of price. Therefore, when some well-known enterprises at home and abroad announced their withdrawal, rainbow did not shrink back and stuck to it

while the demand for color tubes is decreasing, new displays, especially liquid crystal displays, continue to grow. According to the data of the former Ministry of information industry, in the first quarter of 2007, the sales amount of LCD TVs exceeded that of traditional color tube TVs for the first time, accounting for 52% of the total sales of color TVs, accounting for half of the whole industry for the first time

in the face of the changing market, rainbow group company, on the basis of strengthening the color tube, first turned their attention to the core component of the liquid crystal panel - the liquid crystal glass substrate with their goal of innovating the industry on the basis of the existing price. Liquid crystal glass substrate is a kind of ultra-thin, ultra smooth and ultra-fine flat electronic glass, and its cost accounts for about 15% of the overall cost of liquid crystal panels

since the 1990s, China has successively built many TFT-LCD (thin film transistor liquid crystal display) panel production lines, but there is no matching glass substrate production enterprise. This market has been monopolized by several foreign companies for a long time

on January 16, 2007, Rainbow Group invested 800million yuan to build the first fifth generation liquid crystal glass substrate production line in China. On September 11, 2008, the leading qualified glass substrate product was officially launched in Caihong. As a product developed by Caihong group solely on its own, it has ended the history that China cannot produce liquid crystal glass substrates, and made a significant contribution to the development of China's flat panel display industry. With the independent intellectual property rights of the liquid crystal glass substrate, Caihong naturally marched into the sixth generation TFT LCD liquid crystal panel

the sixth generation LCD panel is suitable for the production of 32/37 inch large screen TV panels. Japanese and Korean panel enterprises represented by Samsung and sharp have always occupied a dominant position in the large screen LCD panel market, and domestic enterprises have never had a say

on October 7, 2008, the TFT-LCD LCD panel project of Rainbow Group officially settled in Zhangjiagang City, Jiangsu Province. It is reported that the "Rainbow Zhangjiagang flat panel display industrial base" covers an area of about 300 mu and is jointly constructed by rainbow group and Zhangjiagang Municipal People's Government in the mode of strategic cooperation. The base will rely on the industrial chain advantages, technical advantages and resource reserves formed by the development of the display device industry of rainbow group for many years, and build a flat panel display industrial park with the largest domestic scale, the best industrial chain and the integration of manufacturing and R & D around the high-generation TFT LCD panel production line project

"in accordance with the idea of strengthening the leading generation, promoting the second generation, and studying the third generation", in 2007, rainbow group moved forward to the third generation OLED display field known as "dream display"

oled is the abbreviation of the English name of organic electroluminescence display. There has always been a debate in the field of power battery technology. These debates have very excellent display performance, such as self illumination, simple structure, ultra light and thin, fast response, wide viewing angle, low power consumption and flexible display. It is reported that at present, a 20 inch OLED monitor in foreign countries costs more than 10000 US dollars

on May 20, 2009, the rainbow OLED R & D and industrialization project broke ground in Wusha Industrial Park, Shunde District, Foshan City. The project is funded by rainbow (Foshan) flat panel display Co., Ltd. under rainbow group, with an estimated investment of 5. RMB 0.8 billion, covering an area of 110 mu. After completion, it will form a production scale with an annual output of 12million pieces

in addition to the careful layout of the display industry, this year, rainbow group is marching into a new energy-saving and environmental protection industry in its innovative industry - solar photovoltaic glass. Photovoltaic glass is a special glass for solar cell modules, with good mechanical properties. It is not only corrosion-resistant and has a long service life, but also has a light transmittance of 97%, which is far higher than that of ordinary glass

the rainbow photovoltaic glass project officially commenced construction on January 13 this year, and is listed as one of the new energy construction projects supported by the provincial government in 2009, which will fill the gap in the production of solar cell packaging glass in our province. Project investment 2. 500 million yuan, with an annual production scale of 3. 2mm tempered solar photovoltaic glass covers an area of more than 5 million square meters, which can be used to assemble 800 MW solar photovoltaic cell modules

in addition, rainbow's light-emitting material industry and optoelectronic industry are also reporting good news. As of the first quarter of this year, the global market share of rainbow CRT (cathode ray tube) phosphor has reached 60%, ranking first in the world. After the expansion and transformation of the independently developed energy-saving lamp powder project, the domestic market share is currently 23%, ranking first in China. CCFL (cold cathode fluorescent lamp tube) powder, which fills the domestic gap, has built the first domestic production line with an annual output of 50 tons and small linear error, and has been successfully put into production; The first energy-saving lamp production line was completed on November 3, 2008. The T5 high-efficiency energy-saving lamp production line and supporting testing center were completed and put into operation with a total investment of 9.07 million yuan, with an annual output of 9million double ended straight tube fluorescent lamps; On July 16th, 2007, rainbow group contributed 1. With a holding of 5.4 billion yuan, Shanghai Blu ray Technology Co., Ltd. officially entered the LED industry. After phase IV expansion, the current production capacity has reached 3.6 billion tubes

rainbow is not only a competitor participating in the complete market, but also a symbol of the development of China's display device industry. In the financial crisis, although Caihong encountered a strong impact, it clearly grasped the industrial direction, so that every step of Caihong seized the opportunity of industrial development

"in 2011, our enterprise can complete strategic transformation and achieve a new leap". In the severe international economic situation and the severe winter of the color tube industry, Rainbow people are full of confidence. They are working hard to promote the development of China's electronic information industry with full passion and active creativity