The hottest Internet of things industry is in a di

The IOT industry is in a dilemma of promotion

gkong Guide: IOT, which has sprung up in the past two years, is a trillion yuan industry with a larger scale than Internet. At present, IOT related technologies have been applied in some fields, which means that there will be more new application fields to be developed. However, as IOT belongs to a new industry, its technology is immature, and its understanding is only at the conceptual stage. Chinese enterprises promoted from IOT industry have not yet opened this rich mine, and they have not tasted the sweetness brought by the development of IOT. What they experience more is the difficulty of struggling to find a market breakthrough. There are three main reasons: first, it is difficult to apply new technology under traditional thinking; Second, it is difficult to connect high-cost supply with small-scale demand; Third, it is difficult to cut into the market by segmentation

on the way home from work, you can put the bath water in the bathtub by sending a text message; When you are out of town on business, the air conditioner can help you check everything at home; Refrigerators can automatically go shopping, and washing machines can pay utilities. Another example: a logistics company applies the IOT system to the truck. When the truck is overloaded, the car will automatically tell you how much it is overloaded; When the porter unloads the goods, a package may shout that you hurt me. These seemingly sci-fi blockbuster scenes are the new concept of the physical link in real life

IOT is a new generation of information technology. The English name of IOT is the Internet of things. As the name suggests, it refers to the interconnection of objects. Through radio frequency identification (RFID), infrared sensors, global positioning system, laser scanners, etc., any object is connected with the interconnection according to the agreed agreement, so as to realize the intelligent identification, positioning, tracking, monitoring and management of objects. At present, green agriculture, industrial monitoring, public security, urban management, telemedicine, smart home, intelligent transportation, environmental monitoring and other industries have tried IOT applications, and some industries have accumulated some successful cases

in August 2009, Premier Wen Jiabao put forward requirements for the application of IOT during his inspection of Wuxi Institute of IOT industry, Chinese Academy of Sciences. Since Premier Wen Jiabao proposed to perceive China, IOT has been officially listed as one of the country's five emerging strategic industries and written into the government work report. IOT has received great attention from the whole society in China

IOT sensor products have been first applied in the anti intrusion system of Shanghai Pudong International Airport. The system has laid more than 30000 sensor nodes, covering the ground, fences and low altitude detection, which can prevent people from crossing, smuggling, terrorist attacks and other offensive intrusion. The Shanghai WorldExpo also signed an order with Wuxi Gaoxin micro nano sensor engineering technology research and development center of the Chinese Academy of Sciences to purchase intrusion proof micro nano sensor products of 15million yuan

the adoption of ZigBee wireless street lighting energy-saving and environmental protection technology in the 7th China (Jinan) International Garden and flower expo is a highlight. All functional lighting in the park is controlled by wireless street lights

China's first high-speed rail IOT Technology Application Center was put into use in Suzhou science and technology city on June 18, 2010, becoming one of the industries with the largest investment scale and the best market prospect in the IOT industry. According to the staff of the center, the monotonous way of ticket purchase and check-in in the past will be upgraded to a humanized and diversified new experience here. To realize the competitive advantage of swiping cards to buy tickets, tickets, tickets and places is basically a low-level comparative advantage iron similar ticket checking method supported by cheap labor. It is understood that Tsinghua e-Cheng has developed the world's largest ticketing system, which can handle 3billion people a year, while the maximum limit of the system in use in the world is 500million people at present

on January 3, 2011, the first 220 kV intelligent substation of State Grid, Xijing substation in Huishan District, Wuxi City, was put into operation a few days ago, and through the IOT technology, it can build the vertical sensing measurement and control network, such as constant speed test, cycle test, programming test, etc., realizing the real sense of unattended and patrol inspection. The substation equipment realizes self perception, discrimination and decision-making, which fully meets the early expectation of intelligent substation construction, and the design and construction level is leading in the country

local governments do not awesome

IOT is a trillion yuan industry with a larger scale than the Internet. However, Chinese enterprises promoted from IOT industry have not yet opened this rich mine, and they have not tasted the sweetness brought by the development of IOT. What they experience more is the difficulty of struggling to find a market breakthrough

some local governments have a very narrow vision, only support what has been done, and the government wants to wait to pick peaches. Because there is no risk, no need to bear. Liu Dong, chairman of Beijing Tiandi interconnection information technology Co., Ltd., is distressed by the difficulty of entering the market recently. The remote sensing monitoring technology we developed has been pilot applied in the intelligent agricultural greenhouse of yuanlongping, and the effect is very ideal. However, it is difficult for us to promote our technology in some places because the government believes that we do not have the performance of large-scale experiments

tensile testing machines can be roughly divided into pendulum tensile testing machines and electronic tensile testing machines. Shanghai Fukai company also has a similar experience. The company has developed a technology to monitor the floating population through the access control system. Tujianxin, the general manager of the company, said: we recommend this technology to local governments. They always say that if you have a successful case, I will do it for you. But if your government doesn't do it for me, where can I accumulate successful cases

IOT is a new technology, which does have certain risks. Local governments are worried about taking risks and distrust new technologies. Wang Zhiquan, chairman of Beijing Xinlian Railway Technology Development Co., Ltd., believes that the ideas of the bosses of local governments or large state-owned enterprises can not keep up, and there is a general mistrust of domestic independently developed high-tech, resulting in difficulties in the application and promotion of IOT. Liu Qingtao, vice president of Datang Telecom [16.62 1.28% Guba] Technology Co., Ltd., said that in the case of insufficient market demand in the early stage of the growth of the IOT industry, the government should give more support to form a strong industry pulling effect. But the reality is that government bidding only uses foreign products

Wu Hequan, vice president of the Chinese Academy of engineering, told: Although there are many applications of IOT in China at present, the key problem is that the competent departments of the industry and local governments are waiting and watching; How much profit will the investment produce? Therefore, everyone is experimenting, and there is no big enough action. In this case, the marketing of IOT enterprises is certainly very difficult

I'll use it if you want it cheap

if you use more, I'll be cheaper

Liu Dong believes that IOT has not yet formed a complete industrial chain. The scale of enterprises in the upstream and downstream links is relatively small, and economies of scale must be formed in a certain link. The price of our video terminal products can be reduced by 80%, but the premise must be large-scale market demand, and we cannot find customers of this scale

jiangguoping believes that this is a common problem encountered by IOT enterprises in marketing: the market demand is small and scattered, the industrial cost remains high, and the supply and demand sides are deadlocked in product prices, making it difficult to open the market. This situation of difficult connection between the supply and demand sides requires the coordination and guidance of an intermediate force, the backbone of which is the government. The government should introduce policies and measures to promote market maturity and break the dilemma. For example, the reason why the circulation of Beijing Municipal Transportation all-in-one card is so large is that the government has formulated the policy of benefiting the people by using all-in-one card to drive cheaply. In turn, the large-scale circulation has continuously reduced the cost of all-in-one cards, thus entering a benign stage of development

Wu Hequan believes that although the IOT will not be launched on a large scale in China at present, we can take the lead in some government departments that put social benefits first, such as public services, social welfare, etc. So as to support IOT enterprises in the growth stage

another obstacle to IOT marketing is the segmentation of the industry

Shanghai Afadi smart tag system technology Co., Ltd., which developed the library management system, began to market in 2006 and began to earn income after 2007. Although the contract sales reached 27million yuan in 2009, the enterprise is still at a loss. Huang Jihua, general manager of the company, believes that the potential of IOT in library management is very large. The key problem is the confusion of standards caused by segmentation and industry barriers, which makes it difficult to promote IOT

Shanghai Huahong NEC Electronics Co., Ltd. is also at a loss due to the segmentation of the industry. Zhang Weida, general manager of the company's technology market, said that in the food industry, the entanglement of interests of various departments has formed a fragmentation, making the promotion and application of IOT more difficult

the segmentation of the administrative system of the government is even more detrimental to the prosperity of the IOT market. Datang Telecom is currently cooperating with some local water departments to monitor the whole process, but river basin supervision involves environmental protection, municipal administration, water affairs and other departments, which are in charge of one share, and it is difficult to coordinate, which makes the overall plan difficult to implement

relevant experts believe that IOT involves various industries, so its development requires the government to break industry barriers and achieve cross industry cooperation in order to promote the growth of the industrial chain. Liu Yunjie, an academician of the Chinese Academy of engineering, said: China has the advantage of concentrating on major events. If local governments take the lead, markets and technologies, China IOT can be quickly applied. The government should have the courage to promote the priority application of IOT technology in transportation, medical and other fields, so as to drive the market

constraints of foreign chips

IOT is becoming the strategic commanding height of the competitive layout of developed countries. One of the keys to whether China can win depends on whether it has domestic chips as the core technology of the industry. However, there is still a large gap between China's chip manufacturing and design capabilities and the international advanced level, leading to the fact that the identification and sensing equipment of China IOT can only rely on foreign chips

it is understood that RFID and sensors are the foundation of IOT, and its core component is the chip, which is also the core of IOT technology breakthrough. Chinese perception equipment enterprises are generally small-scale, and there are few enterprises involved in high-end chip research and development. Due to the lack of high-end chip manufacturing technology, the sensors manufactured by domestic enterprises are generally of low grade, and the cost cannot be reduced. At present, more than 80% of sensor chips in China are imported

specializing in RFID ultra