The hottest Internet of things is in a development

IOT is in a development dilemma, and more than 80% of its sensor chips come from abroad

Guide: IOT is a trillion level industry with a larger scale than Internet. However, during the research in Beijing, Shanghai, Jiangsu and other places, it was found that Chinese enterprises promoted from IOT industry have not yet opened this rich mine, and have not tasted the sweetness brought by IOT development to them. Instead, they have experienced more difficulties in finding market breakthroughs

according to the analysis of insiders, the main reasons are three difficulties: the difficulty of applying new technologies under traditional thinking, the difficulty of connecting high-cost supply with small-scale demand, and the difficulty of segmenting the market. At a deeper level, it is mainly because the government failed to give demand traction and policy support in the immature period of the industry, which helped the young and small industries break through the bottleneck of development

local governments generally have distrust

some local governments have a very narrow vision, only support what has been done, and the government likes to wait to pick peaches. Because there is no risk, no need to bear

Liu Dong, chairman of Beijing Tiandi interconnection information technology Co., Ltd., is suffering from the difficulty of entering the market recently. 4: if there is a long period of time after the experiment without using the machine, he is annoyed: we have a set of perfect IOT application schemes that can realize remote sensing monitoring, and have carried out pilot applications in Yuan Longping's intelligent agricultural greenhouse, but we are still blocked by some places, The reason is that my positioning is inaccurate, and we have no large-scale experiments

Shanghai Fukai company, which has the technology to monitor the floating population through the access control system, has a similar experience. Tujianxin, general manager of the company, said, "we'll go to some local governments to promote the application, but the local governments always say that you have a successful case, and I'll do it for you.". But if your government doesn't do it for me, where can I find the market to accumulate successful cases

at present, IOT is an emerging industry, and its application scheme is more a new technology. However, local governments generally distrust domestic new technologies. Wang Zhiquan, chairman of Beijing Xinlian Railway Technology Development Co., Ltd., believes that the ideas of the heads of some local governments or large state-owned enterprises can't keep up, and they are generally not interested in domestic independently developed high-tech, which makes the application and promotion of IOT difficult

according to the survey of economic information daily, it is difficult for IOT enterprises to popularize and apply. Liuqingtao, vice president of Datang Telecom Technology Co., Ltd., said: some local governments have a very narrow vision and only support what has been done. The government likes to wait for peaches. Because there is no risk, no need to bear. However, in the case of insufficient market demand in the early stage of industrial growth, many business leaders called on the government to give more support to form a strong industrial pulling effect and promote the rapid growth and strengthening of the IOT industry. But in fact, this is not the case. Even the government bidding only uses foreign products, and many local governments actively carry out strategic cooperation with IBM

Wu Hequan, vice president of the Chinese Academy of engineering, pointed out that although there are many applications of IOT in China at present, the key problem is that many industry authorities and local governments are waiting to see how much effect it will have if they invest. Therefore, they are all experimenting, but there is not enough action, and the action will not be so fast. In this case, it is naturally difficult for IOT enterprises to find food in the mouth of the government

it is difficult to pry open the embarrassment of chicken laying and egg laying chicken.

this situation of difficult docking between the supply and demand sides requires an intermediate force to coordinate and guide. Among them, the government can take some industrial policies and other measures to promote the market to mature in advance, break the dilemma and promote the development of IOT applications

I'll use it if you want it cheap. If you use more, I'll be cheaper. This is a dilemma commonly encountered by many IOT enterprises when they go to the market: market demand is small and scattered, industrial costs remain high, and the supply and demand sides are deadlocked, which makes it difficult to open market demand

Liu Dong believes that IOT currently does not have a complete industrial chain, and the scale of enterprises in the upstream and downstream links is relatively small. In order to pry open the embarrassment of chicken laying eggs, it is necessary to form economies of scale in a certain link and break through the single economy. In fact, our company's video terminal can be reduced from 1000 yuan to 200 yuan, which can promote the large-scale application of IOT, but at present, no enterprise has such a large-scale market demand

in addition to economies of scale, technology upgrading can also expand market applications. However, the bottleneck in the early development of IOT industry is technology and application. Both sides are independent and promote each other, but the risk of R & D is very high, and even if the R & D is successful, it may not be able to enter the market. Enterprises pursuing profit maximization are more cautious, not easy to invest, and more importantly, they are watching the development of the situation

this situation where it is difficult for the supply and demand sides to connect requires an intermediate force to coordinate and guide. Among them, the government can take some industrial policies and other measures to promote the market to mature in advance, break the dilemma and promote the development of IOT applications. For example, the main reason why the issuance of Beijing bus cards is so large is that the government stipulates that it is cheap to use bus cards, so the demand for bus cards will naturally increase. At the same time, the large-scale demand will continuously reduce the cost of bus cards, thus entering a benign development stage

Wu Hequan believes that although China will not launch IOT on a large scale at present, we can take the lead in some government departments that put social benefits first, such as public services, anti-terrorism and stability maintenance, so as to drive the demand of IOT enterprises in their infancy. When we see that there are risks but no benefits, local governments should come forward. When market competition fails and the industry is immature, government investment guidance and support are irreplaceable

segmentation, different standards, Red Sea difficult to change into blue sea

a difficult problem in market promotion is that the segmentation of the industry is relatively obvious, and there is a lack of large market demand. For example, in the tobacco industry and food traceability, the market segmentation of IOT industry is caused by the entanglement of departmental interests, resulting in insufficient rigid market demand

Shanghai Afadi smart tag system technology Co., Ltd., which developed the library management system, began to market in 2006 and began to earn income after 2007. Although the contract sales reached 27million yuan in 2009, the enterprise is still at a loss. But they have seen that library management is also a blue ocean with great potential in the IOT market. The key problem is that there is no unified standard, and interconnection cannot be achieved

Huang Jihua, general manager of the company, told the economic information daily that if the standards can be unified, the industrial barriers can be broken, and after the national market is connected, these books can be placed in airports and railways, which can not only allow passengers to read and return books, enrich cultural life, but also allow IOT enterprises to obtain considerable benefits

Shanghai Huahong NEC Electronics Co., Ltd. also encountered insufficient market demand due to the segmentation of the industry. Zhang Weida, general manager of the company's technology market, said that one of the difficulties in market promotion is the obvious segmentation of the industry and the lack of large market demand. For example, in the tobacco industry and food traceability, the market segmentation of IOT industry is caused by the entanglement of departmental interests, resulting in insufficient rigid market demand

the segmentation of the administrative system of the government is even more detrimental to the prosperity of the IOT market. Datang Telecom is currently cooperating with some local water departments to monitor the whole process, but the river basin supervision involves environmental protection, municipal administration, water group and other departments. These departments are in charge of one share, and it is difficult to coordinate, which makes the overall plan of the enterprise difficult to implement

IOT covers a wide range of areas. The development and strength of IOT industry must be closely related to various industrial applications and personal applications. Therefore, its development requires the government to break monopoly, reduce industrial entry barriers, and achieve cross industry cooperation. In this way, it can promote the interaction between the industrial chain and electrolyte, and generate gas precipitation in the process of charging and discharging cycle reaction. It needs to be improved and integrated to achieve large-scale production

Liu Yunjie, an academician of the Chinese Academy of engineering, said that China has the advantage of concentrating on major events. If there are local governments, markets and technologies, IOT can be quickly applied. The government should have the courage to promote the priority application of IOT new technology in transportation, medical and other related industries related to the national economy and the people's livelihood, so that the market can be driven by the accumulation and neat application of bent semi-finished products

how can the wave of China's core industry drive foreign demand

high end sensor devices all over the country generally have a foreign chip. According to this trend, the wave of IOT industry in China will drive foreign demand rather than domestic demand

IOT is becoming the strategic commanding height of the competitive layout of the world's developed countries, and one of the keys for China to win depends on whether it has Chinese chips as the core technology of the industry. According to the survey of economic information daily, there is still a large gap between China's chip manufacturing and design capabilities and the international advanced level, resulting in many identification and sensing devices of IOT can only rely on foreign chips

more than 80% of the sensor chips are foreign

it is understood that at present, more than 80% of the sensor chips in China are foreign. Due to the lack of control of high-end chip technology, the sensors made by domestic enterprises are generally stupid, and the cost cannot be reduced

rfid, sensors and other identification and sensing devices are the foundation of the development of IOT, and also the core of the breakthrough of IOT technology. According to a survey conducted by economic information daily in many places, China's perception equipment enterprises are generally small, especially those involving high-end chip research and development

Wu Yueshan, the technical director of a Shenzhen listed company specializing in the R & D and production of RFID UHF technology, said that at present, it is estimated that there are more than 200 enterprises engaged in RFID related activities in Shenzhen. The vast majority of enterprises are mainly engaged in foreign agents, production and processing, and only about 10 enterprises are involved in chip design and R & D, and even fewer can really come up with chip design products. It can be said that in terms of core technology, we have a lot of gaps with foreign countries. Among them, in the ISO standard issued in 2004, none of the dozens of intellectual property rights involving the core is Chinese

Liu Yifei, assistant general manager of Shanghai Fudan Microelectronics Co., Ltd., said that at present, some domestic chip enterprises with considerable scale are only at the level of follow-up, or even simple imitation. Therefore, most of China's chips cannot be exported to Europe and the United States because of intellectual property issues, but can only be sold to Asia, Africa and Latin America

according to the survey of economic information daily, China's domestic technology also lags behind foreign countries in terms of chip production capacity. At present, foreign 12 inch chip production lines have been very mature, while domestic well-known chip manufacturers Shanghai Huahong and Shanghai belling (7.85, -0.01, -0.13%) Co., Ltd. have not yet had these production lines. Xu Lin, a senior engineer of Shanghai Huahong Group Co., Ltd., said that due to the lack of these advanced processes, domestic chip design enterprises prefer to choose Japan, South Korea, Taiwan and other regions for production OEM

it is precisely because of the lack of chip production and design capacity that the high-end sensor devices all over the country generally have a foreign core. It is understood that at present, more than 80% of China's sensor chips are national